A landing page, by contrast, can be directly connected to your campaign. It can echo the language and images used in an ad or PR materials so that when a visitor lands on that page, they are guided through exactly what you want them to do while there. It creates a more cohesive experience, and one that leaves the visitor comfortable, rather than confused.
Landing pages exist to capture and maintain your visitor’s attention, in a way that a homepage is unlikely to do. They also focus your visitor’s attention on the information you want them to see, rather than just leaving them awash in a sea of information on your homepage.
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Utilize the near infinite number of Apple Watch mockups to showcase your app in clear context. Thank god for Dribbble, huh?
Utilize the near infinite number of Apple Watch mockups to showcase your app in clear context.
The truth is, it’s easy to fall into this trap.
You throw up a landing page and ask for emails right on that first page.